Artico Hair was founded by Laurie Nicolo in 2002. His daughter, Yolanda, carry's on his legacy and the tradition of providing quality hairdressing services.
It wasn't until post 2015 that Yolanda approached me to change the brand. It was not a decision made lightly but one that made the most sense.
We striped back the brand to allow the creativity to come through the hair design and photography. Loyal clients embraced the change and encouraged the adventurous and creative daughter of the late Laurie and many new clients were attracted.
Work included branding, logo guide, stationery, annual fridge magnet, signage, image library and website.