Amour de l'ile translates to 'Love from the Island'. It is a fashion label that imports its good from the beautiful island of Bali. Inspired by the relaxed nature of the island we went with a simple identity using an existing script font.
We took a very simplistic approach to this brand as we needed to consider that the font and brand elements would be used by Indonesian suppliers, creating leather stamps for shoes, labels for clothing etc.
This project involved branding and producing all supporting material the owners would use in Australia. A strong style guide was developed to help Indonesian suppliers successfully maintain brand integrity.
Amour de l'ile feel confident they have a professional brand that represents their business. They have branched out into wholesaling and I continue as their brand custodian.